Cadbury Warns of Easter Egg Scam

Cybercriminals are impersonating the confectioner Cadbury online to steal personal data. 

Users of social media platform Facebook and messaging platform WhatsApp have encountered a scam that lures victims with the promise that they will receive a free Easter basket packed with chocolate treats.

Cadbury has confirmed that the offer is “not genuine” and has stated that it is taking action to resolve the issue.

A tweet posted to the Cadbury UK Twitter account on March 31 stated: “We’ve been made aware of circulating posts on social media claiming to offer consumers a free Easter Chocolate basket.

“We can confirm this hasn’t been generated by us & we urge consumers not to interact. Your security is our priority & we’re currently working to resolve this.”

The scammers have taken a direct approach, sending targets a malicious link in a direct message. The message includes an image of a white rabbit on a lawn in front of a large historic home. In the rabbit’s paws is a purple Cadbury Easter egg, printed with the message “Join the Cadbury Easter egg hunt.”

Along with the image is the text “Cadbury FREE Easter Chocolate Basket, 5 free gifts for you,” together with a link. 

Following the link takes users to a page where they are asked to share their personal information.

“This attack highlights again our weakest link in security–the human factor,” commented Miclain Keffeler, application security consultant at nVisium. Read more:

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