Fake Google Reviews represent a reputational threat to every business owner with a digital presence.
In the digital world, people trust online reviews. These reviews can have a powerful influence on consumer behaviors. The more positive reviews a business owner has, the more likely the business will continue to attract customers. Negative reviews, by contrast, can erode consumer trust — and in worst-case scenarios, can drive consumers right to your competitors.
Did you know it is possible to buy Google reviews? The temptation to purchase, and then post, fake Google reviews to boost ratings can be overwhelming. Unfortunately, every fake Google review can have damaging effects on a company’s online reputation.
In this guide, we will explore how to spot fake Google reviews, how to flag reviews for removal on Google and third-party review sites, and how to improve your business to attract more positive reviews.