Irish Regulators Fine Facebook $414 Million for Forcing Users to Accept Targeted Ads

In what might be a severe blow to its ad-fueled business model, the Irish Data Protection Commission (DPC) fined Meta Platforms €390 million (approximately $414 million) over its management of user data for displaying tailored adverts.

To that end, the privacy watchdog has mandated that Meta Ireland pay two fines: one of €210 million ($222.5 million) for violating Facebook’s General Data Protection Regulation (GDPR) and the other of €180 million ($191 million) for violating Instagram’s GDPR.

Concerns that the social media business used its Terms of Service to coerce users into allowing targeted advertising based on their online activities led to the current crackdown. On May 25, 2018, the region’s implementation date for GDPR, the complaints were made read the complete article Irish Regulators Fine Facebook $414 Million for Forcing Users to Accept Targeted Ads.

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