These leading reputation management tools are designed to help you build and protect your online reputation.
Online reputation management (ORM) is a complex set of strategies that can be used to promote yourself and your values in the digital environment.
Think of ORM as an extension of your digital marketing efforts — providing improved search visibility, great brand awareness, and establishing trust between you and others.
With a positive reputation, you can unlock new opportunities, allowing you to achieve your goals. Whether you are an individual or business owner, online reputation management tools are essential parts of doing business online.
In this guide, we will explore the top 5 reputation management tools that professionals use to assist customers in developing a strong and positive online presence.
What is an Online Reputation?
Online reputation is defined as:
“The consensus public perception of an individual or business based on their digital presence.”
In the digital world, how you are perceived can open new doors — or stand in the way of you achieving your goals. Your internet reputation defines who you are, what you stand for, and what values you contribute.
It’s no secret that people use tools like Google or Bing every day to locate information about others. The information they find in search results can have a profound impact on how you are perceived.
Positive information builds a strong reputation, while negative information, negative reviews, and unflattering images can put you in a bad light, ultimately creating a negative reputation.
How can Online Reputation Management Help Build Your Brand Online?
Reputation management combines a wide range of strategies and disciplines to create a positive online reputation. These strategies include:
- Search engine optimization (SEO)
- Content creation and promotion
- Public relations
- Digital marketing
- Web property creation
- Negative content removal
- Review management
Each reputation management strategy has a role to play in shaping online conversations about you or your business. There are three main components of an ORM campaign:
Web property creation, content creation, and SEO work together to improve visibility in search results. After all, people use Google every day to learn about the people and businesses around them. By securing top slots in search rankings, ORM professionals supercharge your digital presence.
Content removal works to eliminate negative reviews and negative comments from online channels, including social media, news sites, blogs, and image-sharing platforms. Remember that this negative information can put you or your business in a bad light, potentially damaging a brand’s online reputation.
Public relations and content promotion are the finishing touches to a reputation management campaign. These digital reputation management tools build and protect a brand’s reputation while boosting awareness of your brand online.
Our Favorite Reputation Management Tools
There are literally hundreds of tools used to monitor and improve your digital reputation. Many of these tools offer a free trial or free access, while others require subscriptions to unlock their most powerful features.
Some of our favorite tools to establish, build, and protect a better online reputation include:
Billed as an all-in-one software to grow local businesses, Birdeye is powerful review management software designed to collect reviews, convert leads, and generate new reviews.
Birdeye lets you analyze reviews on all platforms, including Google reviews, industry-specific review sites, and third-party review sites like Yelp, Better Business Bureau, Trustpilot, and TripAdvisor. Users can scrutinize customer interactions and customer feedback to reveal insights into how a company’s reputation can be protected. As a tool to manage reviews, Birdeye is used by over 80,000 local businesses.
Described as a social media monitoring tool that aggregates content from social media platforms across the web, SocialMention allows users to track and analyze what people are saying about them.
Among the tools SocialMention offers are point-in-time social media search, social media alerts, and analysis of customer sentiment, reach, and strength. The platform pulls data from most of the popular social media pages like Twitter, Facebook reviews, YouTube, FriendFeed, and more.
Online mentions have a powerful effect on a brand’s reputation — knowing what these mentions are and where they’re coming from can help you get the most from your social media presence.
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