Tag: Insatagramapp

Instagram Chief Outlines Key Areas of Focus for the App in 2023
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Instagram Chief Outlines Key Areas of Focus for the App in 2023

Instagram had a mixed year in 2022, breaking a new record for monthly active users (2 billion), while also constantly emulating TikTok and appearing to lose some of its unique personality in the process. The fact that IG is no longer a novel app seems to be its biggest problem. Because all of its tools and features are so imitative, it is no longer a cultural leader in the same way that it once was. In addition, because of its insistence on highlighting more content from users that you don't follow, the app has moved further away from its original purpose and into a space somewhere between YouTube, TikTok, Snapchat, and even the earlier versions of Facebook. Again, with 2 billion users, it appears to still be effective, and Instagram's imitation of TikTok has at least one significan...