Tag: Pay or Consent

Meta’s ‘Pay or Consent’ Approach Faces E.U. Competition Rules Scrutiny
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Meta’s ‘Pay or Consent’ Approach Faces E.U. Competition Rules Scrutiny

A fresh setback has been dealt to Meta's decision to provide an ad-free subscription in the European Union (EU) after regulators charged the social media giant with violating the bloc's competition laws by making users pay to skip advertisements or watch them. The Digital Markets Act (DMA) is violated by the company's "pay or consent" advertising approach, according to the European Commission. According to the Commission, this binary option does not offer users a less customized but comparable version of Meta's social networks; instead, it compels users to consent to the mixing of their personal data. Additionally, it stated that organizations serving as gatekeepers must request consent from consumers before combining their personal data with that of other services and specific c...