Many might wonder what brand reputation management is. Others may wonder why it’s so important.
Well, it is quite simple. In today’s tech-driven society, consumers turn to the internet for answers more than ever. And for your brand, this could spell disaster, particularly when reviews on Yelp, TripAdvisor, Groupon and others pop up during searches of your name.
That is why managing a positive brand image online is crucial. With a strong brand reputation strategy, you can take the reins and build the positive first impressions you need to thrive online.