It’s no secret how critical reviews are to a business.
At this point, it’s essential to stand out against the competition since people heavily rely on reviews to help make their buying decisions.
In fact, “nearly nine out of ten (89%) consumers worldwide make an effort to read reviews on review sites before buying products (Oberlo).”
We know reviews are critical, but you also need reviews first (good or bad) because no reviews can equally be as damaging as negative reviews.
However, businesses are often hesitant to ask. They don’t want to seem desperate or intrusive. Therefore, many won’t ask.
It doesn’t have to be daunting to request a review, and thanks to technology, you have options that don’t involve face-to-face interaction.
We’re going to recommend several options to ask for reviews from customers!
Email Campaign
Email campaigns are one of the best ways to request reviews.
Email campaigns are a fantastic way to connect with customers. Even better, you can include a portion for requesting reviews on certain review sites such as Google and Facebook.
Many businesses will send a generated “thank you” email after a service or purchase has been completed. At the bottom, you can include a prompt to ask for a review.
You can have one or more links to different review sites (those most critical), but we do recommend sticking to one or two, not to overwhelm the customer.
The beauty of asking via email campaign is you can add more text and be thoughtful about what you’d like to see.
SMS
SMS (short message service) is used through text messages to reach the customer (if they provide a phone number).
Using SMS is one of the best ways to connect to your customers and prompt a review.
The open rate is the highest of all your options. It has a whopping 97% available rate (RedEye). It proves SMS is probably your best avenue to ask for a review.
Using SMS marketing is incredibly helpful to businesses, whether asking for a review or promoting a service or product. That 97% says it all. Read more: https://bit.ly/3qmxiwy