The highest court in Europe has decided that Meta Platforms must limit the use of user consent for targeted ad serving when using personal data collected from Facebook. This ruling could have major ramifications for ad-driven businesses in the area.
An online social network such as Facebook cannot use all of the personal data gathered for the purposes of targeted advertising, without restriction as to time and without distinction as to type of data, the Court of Justice of the European Union (CJEU) stated in a ruling on Friday.
Stated differently, the court held that social networks, like Facebook, are not allowed to continue utilizing users’ personal information for ad targeting indefinitely, and that restrictions must be put in place to adhere to the General Data Protection Regulation (GDPR) data minimization standards of the European Union read more about E.U. Court Limits Meta’s Use of Personal Facebook Data for Targeted Ads.
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