Google’s New Tracking Protection in Chrome Blocks Third-Party Cookies

As part of its efforts to phase out third-party cookies in the web browser, Google on Thursday announced that it will begin testing a new feature called “Tracking Protection” to 1% of Chrome users starting on January 4, 2024.

According to Anthony Chavez, vice president of Google’s Privacy Sandbox, the setting is intended to prevent “cross-site tracking by restricting website access to third-party cookies by default.”

The tech giant announced that users who are chosen at random to participate in Tracking Protection will receive notification when they open Chrome on an Android device or desktop.

The intention is to limit third-party cookies (also known as “non-essential cookies”) by default, so that they can’t be used to track users across websites read more Google’s New Tracking Protection in Chrome Blocks Third-Party Cookies.

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